OAK BROOK, Ill. – Ronald McDonald Children’s Charities will sponsor its first themed freestanding insert through News America Corp. in September 1994. RMCC will receive a donation for each coupon in the 10-15 page insert redeemed. Participating products will be featured on poster and trayliners in all McDonald’s units for two weeks before the FSI. Frankel & Co./Chicago handles.
Copyright Adweek L.P. (1993)
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