Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK A Japanese kendo sword fight and an animated chase sequence are used as metaphors for the thrill of having a chef cook at a restaurant table in The Romann Group’s new campaign for Benihana.
The sword-fight spot, which breaks next week, depicts a man dueling a woman, in what looks like a movie trailer. After a few parries, the action cuts to a daydreaming mother and her son, who says, “Mom, what do you want to eat?” The waiter is the man she crossed swords with in the previous scene.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in