Rolls Counts on SHS' D.C. Connections

CHICAGO Rolls-Royce of North America has tapped Sullivan Higdon & Sink as its lead advertising agency without a review.

The shop’s first task will be to create a brand-awareness campaign aimed at Washington decision makers in the White House, Congress and the Department of Defense. In addition to its luxury cars, Rolls-Royce creates engines and equipment for four sectors: civil aerospace, defense aerospace, marine and energy.

“We wanted to tell our corporate presence and commitment story more aggressively to a number of important constituencies, especially those located in and around Washington, D.C.,”