Rollin', Rollin', Rollin'

National anti-smoking sentiment has not stopped E-Z Wider, a marketer of cigarette rolling papers, in its attempts to infuse the product with a shot of not-so-subtle sexual innuendo in a new campaign from RocketScience Creative.
Print ads from the New York shop depict a hand-rolled cigarette, which doubles as a timeline. Labeled markers on the cigarette track various points of a flirtatious encounter. In one ad (shown here) promoting a line of slow-burning paper, the “Light” mark corresponds with “She asked me for a smoke.”