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Hot on the heels of its Cinnabon International account win last month, Integer Dallas is rolling out a new promotional campaign for the client.
The Atlanta-based bakery chain this month is launching its first modification to the cinnamon roll since 1997, an apple-topped version dubbed the “Applebon.”
Promotional materials include banners, mats and counter cards featuring beauty shots of delectable-looking Applebons. Radio spots will also be tested for the first time in a limited number of markets.
Integer had little time to prepare for the new marketing push.
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