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NEW YORK Jagex, the maker of popular role-playing game Runescape, said it would bump up its advertising.
Through a deal with WildTangent, Runescape will feature both banner ads and rich media pre-play ads. Initial advertisers include Coke, Sony and the Navy. Set in the Middle Ages, the adventure and fighting game will not include in-game advertising.
“It does not make sense for a medieval character carrying around soda cans,” said Dante Botha, global advertising and marketing sales manager for Jagex.
Runescape
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