Rojo Launches Feed Network

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NEW YORK Rojo.com said it would launch an ad-supported feed network designed to increase sites’ feed subscriptions and provide advertisers a route for developing their own base of subscribers.

The FeedShare network works in many ways like AdSense. A site places a unit on its page that contains a description and link to a feed subscription of another site, or a Feed Listing. In return, the site is given its own listing elsewhere in the FeedShare network.

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