A-ROD FLIES HIGH

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Baseball star Alex Rodriguez and a fleet of corporate jets—now that’s a relationship made in the stratosphere.

A-Rod is featured in new print work for eBizJets, a Hingham, Mass.-based private-jet transportation service.

For the client and its creative shop, Blum Network in New York, the pairing may be a home run.

“A-Rod made a lot of sense,” said agency president Alan Blum about the shortstop, who recently signed a $252 million contract with the Texas Rangers. “He was already an eBizJets customer, with enthusiasm for the product.





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in