A-ROD FLIES HIGH

Baseball star Alex Rodriguez and a fleet of corporate jets—now that’s a relationship made in the stratosphere.

A-Rod is featured in new print work for eBizJets, a Hingham, Mass.-based private-jet transportation service.

For the client and its creative shop, Blum Network in New York, the pairing may be a home run.

“A-Rod made a lot of sense,” said agency president Alan Blum about the shortstop, who recently signed a $252 million contract with the Texas Rangers. “He was already an eBizJets customer, with enthusiasm for the product. No big sell was needed.”

In the ad, which targets athletes and sports agents, Rodriguez stands on the wing of a jet, holding a bat. Copy reads: “Alex Rodriguez agreed to the best deal of his career. Then he signed with Texas.”

EBizJets inhabits the “charter on demand” category, Blum noted. For its customers, the company monitors more than 1,400 aircraft nationwide and guarantees a flight within five hours of the requested departure time.

For now, the ad is running in “sports-business journals,” Blum said.