Rockpile Wins Office Depot Online

Office Depot’s online division has hired Rockpile Interactive here to handle its estimated $10 million account, following an informal review of several undisclosed Bay Area agencies. The shop will create both interactive and traditional advertising to promote the client’s Web site (www.officedepot.com).
“Ironically, they asked us to create print advertising [initially], although we are primarily an interactive agency,” said Ed Dilworth, Rockpile’s president and chief executive officer.
Interactive ads from the agency will appear on search engines such as Yahoo and Excite, and on Web sites that attract the small business and home office markets, Dilworth said. The shop will also develop a national print campaign.
“We are still in the strategy stage on some advertising,” Dilworth said, “but we do expect a national rollout … next month.”
“Rockpile is a unique agency that brings strong media experience to the online [category],” said Keith Butler, executive director of marketing and merchandising for Office Depot’s online division.
Wyse Advertising, Cleveland, continues to handle the $30 million corporate branding account for Delray Beach, Fla.-based Office Depot.