InterLan, Analytical Surveys Come Aboard
ATLANTA–Rockett Burkhead & Winslow continued its winning streak last week, adding a pair of accounts with combined billings of $4-5 million over the next year.
The new clients are InterLan Technologies, which caters to companies entering the dot.com world, and Analytical Surveys Inc. (ASI), a data conversion and digital mapping service in the geographic information systems market. Both high-tech firms hired the Raleigh, N.C., shop for advertising and public relations.
The InterLan account was practically a gimme. According to the Cary, N.C., client’s vice president of marketing, Addie Bourne, InterLan’s office building also houses XS Inc., an e-commerce business which recently awarded its $15 million account to RB&W. When its chief executive officer learned InterLan was also seeking a shop, he pointed his neighbor towards Raleigh.
“We really didn’t talk to anybody else,” Bourne said. “We knew their detailed process [from XS], and we really wanted to get started right away.” She pegged initial spending “in the $2 million range.”
ASI in Indianapolis has been on Forbes’ “200 Best Small Companies in America” list three consecutive years. Company representatives did not return phone calls by press time.
The two accounts bring total new business wins at RB&W to nearly $25 million since July.
“We were a little flat for a couple years . . . as we had drifted from our core strengths,” said agency president Scott Burkhead. “But . . . [last year’s] internal restructuring and re-evaluation of our strengths and focus are making a difference.”
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