RocketTalk Lands Account at Friedland Jacobs




E-Mail Voice-Messaging Service Plans Consumer, Trade Campaigns
LOS ANGELES–Friedland Jacobs Communications is blasting into the 21st century with its recent win of RocketTalk.
The Burbank, Calif., shop won the free e-mail voice-messaging service’s business after a review of undisclosed West Coast competitors, according to agency chief executive officer Scott Friedland. Billings are undisclosed, but are expected to be in the multimillion-dollar range, according to industry estimates. There was no incumbent.
“We believe Friedland Jacobs best understood our product, our target markets and how to most effectively bring the two together,” said RocketTalk chief executive officer Jeff Weiner. “FJC has demonstrated an impressive ability to effectively position Internet companies, and we look forward to benefitting from their creativity and expertise.”
“I thought the product they had was incredible,” said Friedland. “It’s time now to expand RocketTalk’s reach with an advertising campaign as unique, innovative and compelling as their service.”
RocketTalk supplies free, small-size downloadable software that allows subscribers to send voice messages within e-mails. The receiver does not need to be a RocketTalk user to decode the messages.
Friedland Jacobs will create a national consumer campaign consisting of print, radio and possibly spot TV ads, said Friedland. Print ads will run in The Industry Standard and other consumer and trade magazines. The agency will also create a separate business-to-business trade advertising effort.
Both campaigns will break in the fourth quarter of this year.
Primarily known as an entertainment agency, Friedland Jacobs has also completed work for several other Internet accounts, including iVillage.com, CBS Marketwatch.com and imall.com.
Since its launch in February, RocketTalk has delivered more than a million voice messages and expanded to encompass over 150 countries worldwide.
The company is headquartered in Fullerton, Calif., and also has offices in San Jose, Calif.