'The Rocket' to Pitch H-E-B Meats

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DALLAS Houston Astros pitcher Roger Clemens has signed on to be H-E-B’s latest spokesman, and will appear in four new commercials created by The Richards Group, the client said.

As part of his three-year partnership with the San Antonio grocer, Clemens will promote the convenience and great taste of H-E-B’s line of fully cooked meats, fresh ground beef and Prime 1 steaks and pork chops.

The 30-second television spots by the Dallas shop feature Clemens, his wife and their four sons, and give viewers a glimpse into the daily routine of the Clemens’ household.



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