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NEW YORK — Martin Interactive has been selected by Roche Diagnostics to develop an online newsletter to promote the company’s Accu-Chek Web site.
The newsletter will lead readers to the site ( http://www.accu-chek.com/ ), which offers information on diabetes, healthcare tips and Accu-Chek products and diagnostic tools.
The New York interactive arm of Richmond-based The Martin Agency will develop the copy and layout of the publication, and will work with Roche to track, analyze and measure the results of the effort.
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