Rob Norman, current CEO of WPP’s digital unit GroupM Interaction, will take on the additional role of CEO of GroupM North America, replacing Marc Goldstein, the shop confirmed today. The move is effective as of March 31.
GroupM said that Norman will “share management responsibilities” for the North American unit with Rino Scanzoni, GroupM’s chief investment officer.
Goldstein has been in his current post since February of 2007. Previously he had been CEO of Mindshare North America. He was succeeded there by Scott Neslund, who was replaced by Phil Cowdell in that role last year.
While Goldstein will give up his day to day operational role, the company said he would remain a senior advisor to GroupM. Sources said he has also talked about possibly doing consulting work for other companies. Norman will continue to report to GroupM chief operating officer Rupert Day. Scanzoni continues to report to Irwin Gotlieb, GroupM’s global CEO.
Commenting on the move, Gotlieb said in a statement, “Rob’s background, combined with the direction the media marketplace is headed, makes him the perfect choice to lead GroupM in this region in the coming decade,” said Gotlieb. “His digital expertise is unsurpassed and his superior management skills have been well demonstrated over the past several years.”
Norman joined GroupM as part of WPP’s acquisition of Tempus Group in 2001 and was a founding board member of the then newly merged Mediaedge:cia, where he led the agency’s digital practice from its inception. He was chairman of Mediaedge:cia in the U.K. from 2002-04 before moving to New York to lead the creation of MEC Interaction in 2005 prior to becoming CEO of GroupM Interaction in 2006.
Regarding Goldstein, Gotlieb also said: “Marc has been a vital part of both the establishment of Mindshare and the development of GroupM North America. His contributions have been central to our company’s growth and to the establishment of the practices and systems that enable us to service our clients in a period of unprecedented change.”
Goldstein joined Mindshare North America as president, National Broadcasting and Programming in November 2000 and added the title of president/CEO in April 2002 with responsibility for all Mindshare activities in the 10 U.S. cities and Canada. Prior to joining Mindshare, Goldstein was executive vp, Managing Director at Interpublic’s GM Mediaworks, where he managed the global car company’s $1 billion national broadcast media account.