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Russian artist Boris Lyubner, who has illustrated advertising campaigns for Nike and AT&T, has brought his talents to a new business-to-business print series from Dye, Van Mol & Lawrence for its Bridgestone/Firestone Off Road Tire Co. client.
The print campaign consists of two spread and four full-page color ads from the Nashville, Tenn.-based agency. The work will break in the November editions of such publications as Aggregates Manager, Engineering & Mining Journal, Modern Tire Dealer, Tire Business, Pit & Quarry, Equipment Today, Construction Equipment and Heavy Equipment News.
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