RMG Connect Hires Creative Chief

NEW YORK RMG Connect said Martin Macdonald has joined the agency as chief creative officer.

Macdonald, 47, will also be a senior partner at the digital and direct agency network of WPP Group’s JWT Worldwide. He will lead creative teams in RMG’s New York and Atlanta offices.

Macdonald reports to Mark Miller, president of RMG Connect New York and Atlanta.

Previously, Macdonald was chief creative officer at direct marketing agency Rapp Collins. He worked on accounts that included Virgin Mobile, Toyota, Hyatt Hotels and Hewlett-Packard. His career includes stints at several agencies, including BBDO, D’Arcy Masius Benton & Bowles, Digitas and Hal Riney.

RMG Connect was formed last year through the combination of connect@JWT, digital@jwt and rmg:blackcat into a single network focused on direct, digital and CRM.