Rizzuti.com Is On the Job to Reach The Web Workforce

DALLAS-Jobs.com, the employment postings Web site based here, last week launched a major direct response campaign for its Resumail Resume services via Dallas agency Rizzuti.com.
The effort will include the insertion of CD-ROMs in daily newspapers, including The Dallas Morning News and The Washington Post. “This campaign takes the more direct approach to reach active and passive job seekers,” said company vice president of marketing Kyle Nelson in a statement.
Jobs.com will spend $1 million on the campaign in its first three undisclosed target cities. The objective is to reach 25 U.S. markets by year’s end, according to the company.
The client is expected to back its advertising efforts with $15-20 million this year. -Glen Fes