Rivet President Furth Prepares to Retire

CHICAGO Yvonne Furth, president and chief operating officer of DraftFCB spin-off agency Rivet, is retiring at the end of August, the shop confirmed. Rivet chief creative officer Lor Gold will assume her duties.

“This was not an easy decision as I love my job and my colleagues and I’m excited about Rivet’s future,” said Furth in a statement. “But while I’ve always been able to balance work and life issues, now I want to focus on being a mother first. … I’m fortunate to be in a position where I can make this life change, and I’m really looking forward to some uninterrupted—and completely focused—family time.”

Furth, 48, is a 27-year advertising industry veteran. She began her career at Maxwell Sroge & Co. in Chicago, and joined what would become Draft a year later in 1981. She rose through the ranks to become general manager of the shop in 1988 and president in 1992. She added chief operating officer duties of Draft Chicago in 1996.

After Interpublic Group merged Draft and FCB in 2006, Furth and Gold opted to head up Rivet as a separate agency to handle conflicting accounts that resulted from the merger. The shop’s clients include CVS drugstores, Nokia and Kellogg.

Gold, who remains as Rivet’s CCO, will take on the title of managing director of the agency’s global operations. Rivet has offices in Chicago, New York, London, San Francisco, Toronto and Sydney, Australia.

In addition to spending time with her family, Furth said she would also devote time to civic and charitable causes, including the Off the Street Club, for which she serves as executive vice president.