Rives Adds to Its Sports Portfolio

Rives Carlberg has boosted it reputation as the premier sports facility marketer in its hometown by winning Reliant Park.

Formerly called the Astro-domain Complex, the Houston park will ultimately include five venues: Reliant Astrodome, Reliant Hall, Reliant Arena, Reliant Stadium (future home of the Houston Texans) and a 1.4 million square foot convention hall, Reliant Center, now under construction.

Rives Carlberg was selected to market the multi-purpose complex—the largest of its kind in the country—following a review of six undisclosed agencies.

The advertising budget for Reliant Park is estimated at under $1 million.