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The Publicis Omnicom merger will create the biggest ad holding company in history, but is that a good thing? David Jones, global CEO of rival Havas, thinks not.
“The complexity is enormous,” Jones said at an Advertising Week panel today. “I don’t think you’ll have a single client say, ‘We’re a smaller fish in a bigger pond’” and be glad about it.
Bob Jeffrey, CEO of JWT, also was quick to throw mud on the merger.
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