Risky Business Of Crawford & Co. Attracts Field Of 7

Crawford & Co. here, a provider of risk claims and management services, has placed its $2 million ad account into review.
There are seven agencies currently participating in the competition: The Arnold Agency in Richmond, Va.; Cole Henderson Drake and Tausche Martin Lonsdorf, both in Atlanta; Loeffler Ketchum Mountjoy and Price/McNabb, both in Charlotte, N.C.; McKinney & Silver in Raleigh, N.C.; and Paradigm Communications in Tampa, Fla.
Until now, the client’s advertising was handled internally. The decision to work with an outside agency was based, in part, on the firm’s growth.
The client will visit all seven shops before designating three finalists. Final presentations will be made to Crawford in Atlanta.
–Jim Osterman