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When Jessica George joined Empower MediaMarketing in May 2008, she knew she was charting new territory. As head of the company’s new Word-of-Mouth Marketing unit, not only was she starting a department from scratch, but she also had to help the rest of the company understand the importance of its mission. Plus, she says with a laugh, her first day “was two days before my 30th birthday. That’s a good way to start your 30s, right?”
Her first hurdle: get everyone in the company aboard.
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