Rishad Tobaccowala Pinpoints the Beginnings of a Tectonic Change in Marketing

Publicis Groupe’s chief strategist knows what to do about it, too

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Attendees at the Digital Place-Based Advertising Association's annual Video Everywhere Summit in New York couldn't have known their minds would be blown an hour in. Expecting the usual stats and examples of successful out-of-home digital video stories, instead they got a 10,000-foot POV from one of the industry's great thinkers.

Rishad Tobaccowala, chief strategist at Publicis Groupe and known Zen master of the agency world, made great use of his 10-minute slot by identifying the year marketing was turned upside down, then offering ideas on how to think about successful marketing today and in the future.

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