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}With 2000 almost behind us, the temptation is to kick back with the wassail and savor the year’s high points. But a few shops have kept on working to give the season some extra flavor.
Ogilvy & Mather is giving the Rockefeller Center tree a run for its money with its own version—a wondrous 16-foot-tall cone made of 1,500 bright red teddy bears.
“I wanted something where when people walked into the lobby, they’d be delighted,” says Brian Collins, creative chief of the shop’s Brand Integration Group and leader of the team that built the tree.
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