Riney Wins WellPoint

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SAN FRANCISCO WellPoint Health Networks has chosen Publicis & Hal Riney for its ad account following a review, according to sources. Estimated billings are $35 million.

Publicis Groupe-owned Riney prevailed in a review over three WPP Group finalists: Young & Rubicam, Grey and Ogilvy & Mather. The latter pitched out of Culver City, Calif., the rest from their offices in San Francisco.

Riney will lead creative and strategic development; sister shops Starcom in Chicago and Publicis Dialog in San Francisco will respectively handle media and relationship marketing chores, sources said.

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