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Nokia is partnering with Rihanna to promote its new X6 phone and other entertainment offerings.
The R&B singer and her label, Island Def Jam Music Group/Universal Music Group International, will help kick off Nokia’s “Nokia Play 2010” campaign while promoting Rihanna’s latest album, Rated R. The partnership includes a live streaming concert, exclusive music offerings and a mobile application.
The “Nokia Play 2010” campaign will focus on the touchscreen Nokia X6, which the company is promoting as an entertainment device ideal for playing music and video, as well as its pay-per-track Nokia Music Stores and unlimited Comes With Music service.
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