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This year’s poster campaign for the Simon Wiesenthal Center in New York has a you-are-there feel to it, in more ways than one.
Deutsch’s creative work has been linked with the physical placement of the ads. Hence, one ad (a detail is shown here) featuring a photo of the inside of a 1950s bus appears on buses with the line: “You board a bus with plenty of seats up front. But it’s Alabama in 1954, and you sit where you are told.”
Another ad, set to run on train platforms, shows a picture of train tracks at Auschwitz and carries the line, “You’re on a crowded train with hundreds of people.
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