The Right Job Is Out There

A local software firm is following the lead of its Silicon Valley competitors–recruiting employees with billboards rather than newspapers.
“Internet start-up. Venture-backed. Free snacks. Foosball,” reads one of nine ads placed in and around Greater Boston by ChannelWave Software in Cambridge, Mass.
The copy was written by staff at ChannelWave, a 5-year-old company that develops Web-based business communication software. The billboard was designed by Jessica Fahnley at AK Media in Stoneham, Mass., a subsidiary of Seattle-based Ackerley Group.
Billboards are often used on the West Coast to grab the attention of much-sought-after technology professionals, said ChannelWave vice president of marketing Ameeta Soni, who believes the tactic will soon gain popularity in the East. “We hope we are getting the edge by getting there earlier,” she said.
At a cost of $8,000 for three months, the billboard campaign cost substantially less than those waged in newspapers, said ChannelWave human resources director Stephanie Lin.
An added bonus: The billboards have “the indirect effect of raising the visibility of the company,” Soni said.
–Lauren Wiley