Riggs, D&B Go to HH/A

On the heels of capturing the $20 million Minolta business, Hill, Holliday/Altschiller continued its winning ways last week by picking up the ad accounts of Dun & Bradstreet and Riggs Bank.
HH/A won both assignments after reviews.
The accounts are worth $7 million apiece.
HH/A here will work with the Murray Hill, N.J.-based D&B on its core marketing information and credit services business. The company recently split itself into two public outfits: D&B and R.H. Donnelley, a marketer of Yellow Pages advertising.
“It’s an opportunity to redefine a great old brand,” said agency president Chuck Kushell. “D&B is no longer just an information provider. They now add value to information by analysis and other services.”
The client has previously worked with Grey Direct on some direct chores, but D&B wants to take an integrated approach with more general advertising and interactive. Other contenders in the review were undisclosed.
Pending approval from Washington, D.C.-based Riggs’ chairman, HH/A will attempt to modernize the image of this “old-line bank,” sources said. The client had also worked with Hampel/Stefanides here, but that relationship ended after the marketing executive who hired the agency left Riggs earlier this year.
McKinney & Silver in Raleigh, N.C., and Grey Advertising here also pitched the account, sources said. The client and HH/A both declined comment on the decision.
Hampel’s latest effort for Riggs was a print campaign targeted at well-heeled individual investors with the tagline, “Your assets work harder when they work together.