Rift May Keep Zenith Data Systems From Renewing Tatham Contract

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CHICAGO – Tatham Euro RSCG’s association with its French partners helped nabbed the $9-million Zenith Data Systems account in 1991, and now it looks like it may be the only thing keeping the two together.
A spokesperson from ZDS said that Tatham’s contract is up, but the company has not yet decided whether to review the business. But more than one source said a rift between the two parties based on money, and a new marketing team at the client, has thrown the account into jeopardy.


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