RiechesBaird, the Irvine, Calif.-B2B brand strategy and consultancy, has repositioned itself as BrandingBusiness, with a new emphasis on creative design capabilities and a relaunched content-driven website.
BrandingBusiness’ top executives are RiechesBaird’s Ray Baird, Ryan Rieches and Alan Brew who become founding partners, strategy, and Michael Dula, founding partner, design.
A cornerstone of the company’s new identity is its revamped site with upcoming guest contributors and podcasts from Jason Bartlett, Xerox’s vp, global digital marketing, corporate marketing and communications; Dave Logan, author of “Tribal Leadership: Leveraging Natural Groups to Build a Thriving Organization;” and August Turak, author of “Business Secrets of the Trappist Monks: One CEO's Quest for Meaning and Authenticity”.
BrandingBusiness, founded in 1994, is also building out new creative resources based on Dula’s corporate identity experience at Dula Image Group and Dula-Gerrie Design. Michael Dula joined RiechesBaird in 2008.
The company works for B2B marketers like Elsevier, Hitachi, Saint Gobain, Teledyne Controls and United Airlines Cargo.