Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
When the Make-A-Wish Foundation comes to General Motors, it’s usually to ask if a kid can meet “a famous Nascar driver at a race or something,” says Tom D’Angelo, national field ad manager for Cadillac in Detroit. But 14-year-old Brian Mosko—who suffers from an immune deficiency disease—had a different dream. He wanted to star in a TV ad for Cadillac or Hummer. He’d always dug high-end cars, according to his mother, but could only dream of driving them.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in