A Ride On The Creative Carousel




Riddle, Paul Leave Arnold; Devers Exits Hill, Holliday for Ingalls
BOSTON–It’s time to move onward and upward. That seems to be the prevailing sentiment among midlevel creative executives at some of the region’s top shops.
Associate creative directors Todd Riddle and Lance Paul have left Arnold Communications, and Wade Devers has departed Hill, Holliday, Connors, Cosmopulos.
Riddle, an art director, returns to Hill, Holliday in Boston, where “I did my best work,” he said. Riddle, who becomes senior vice president and associate creative director, will partner with Jonathan Plazonja and oversee the NEC Technologies, Coopers & Lybrand, Advanced Micro Devices and SNET accounts.
Paul, a copywriter at Boston-based Arnold on the Volkswagen of America account with associate creative directors Lance Jenson and Alan Pafenbach, has accepted a job at Messner Vetere Berger McNamee Schmetterer/Euro RSCG in New York. Paul could not be reached for comment last week.
Arnold chief creative officer Ron Lawner downplayed Paul’s departure, saying he had only been on staff for six months and never moved his family to the Boston area after being recruited from Ogilvy & Mather in New York.
Devers has joined Ingalls Advertising in Boston as a senior art director after spending the past year at Hill, Holliday, where he held the same title and worked exclusively on the NEC account.
Prior to that, Devers spent three years at Pagano Schenck & Kay in Boston, where he forged a friendship with Steve Bautista, a former PSK creative director who recruited him to Ingalls. At PSK, Devers contributed to award-winning campaigns for Blue Cross & Blue Shield of Rhode Island and Children’s Hospital.
Devers and Bautista often talked about their respective jobs during morning train commutes into Boston, Devers said. “He’d tell me about what was going on at Ingalls. Finally, I decided I should go over there and talk to him” about job opportunities.
The chance to work under co-creative directors Bautista and Rob Rich–a colleague of Devers at Leonard/Monahan in the early ’90s–drove his decision to join Ingalls. Another factor was his desire “to have more control over the work I do,” Devers said.
Devers will be teamed with vice president and associate creative director John Simpson, working for now on the Albany Times-Union account.