Riddle Among New GCDs at Fallon

Fallon has tapped creatives from both coasts to complete its Minneapolis creative roster, part of a series of appointments made by North American creative director David Lubars.

The hires were made necessary by the departures of group creative directors Peter McHugh and Scott Vincent and creative director Bob Moore, all of whom left the agency for jobs with other shops in the last year. In New York last year, layoffs depleted nearly the entire creative staff.

In Minneapolis, Todd Riddle, formerly with Hill Holliday, Connors, Cosmopulos, and Bobby Pearce, who was at Fallon before joining Goodby, Silverstein & Partners two years ago, were named group creative directors. They join Stuart D’Rozario and Harvey Marco as group creative directors in the 30-person department. The four group creative directors will report to Lubars and associate creative director Bruce Bildsten.

At press time, Riddle’s successor at Boston’s Hill, Holliday had not been named. Riddle had been an svp, group creative director at the Interpublic Group shop. He oversaw work on Fleet Boston Financial, one of Hill, Holliday’s signature accounts. He worked on ads in the “Forward. Thinking” campaign that broke in September and focused on how Fleet helps small businesses.

Bildsten takes over many of the duties previously handled by Moore, who in May joined Publicis in the West in Seattle as co-president and executive creative director, Lubars said. In January, McHugh was named partner and executive creative director at 180 in Amsterdam, while Vincent left earlier this fall.