Ricola Looking At 3 Agencies

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Ricola USA has tapped three agencies to compete for the creative portion of its $6-10 million account: Angotti, Thomas, Hedge and Gigante Vaz & Partners, both here; and Gianettino & Meredith in Short Hills, N.J.





The Morris Plains, N.J.-based cough and throat drops maker should name a winner in mid-May.





Currently, creative duties are handled by European agencies selected by Ricola’s Swiss parent, Ricola AG.’We are looking for an agency that is more in touch with the U.S.











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