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DALLAS The Richards Group has picked up two Effies, according to the New York American Marketing Association, which sponsors the awards to recognize campaigns that deliver strong results.
The independent Dallas shop and client The Gambrinus Co. in San Antonio won an Effie for their “Miles Away From Other Light Beers” campaign for Corona Light. In one spot, a bottle rolls down a bar that runs through a country-western saloon, a techno club and a sports hangout before ending up in a beach cabana.
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