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ATLANTA Ahold USA Retail subsidiary BI-LO has tapped The Richards Group to handle a corporate image effort, the client confirmed. Additionally, 02 Ideas was tapped to handle day-to-day ad chores for BI-LO and will continue to handle the same duties for another subsidiary, Bruno’s Supermarkets.
Billings for the combined accounts are valued at $5 million, according to sources. BI-LO spends about $3 million on advertising, per TNS Media Intelligence/CMR.
Also participating in the reviews were Henderson Advertising in Greenville, S.C.,
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