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The Richards Group has won the $6 million Bernhardt Furniture Co. account following a national review. The Dallas agency is the first advertising partner in over a decade for the Lenoir, N.C.-based company, which had previously handled creative in-house.
Founded in 1889, Bernhardt remains one of the largest family-owned furniture manufacturers in the U.S., with 2,500 employees and 11 plants.
–J. Dee Hill
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