Richards Uses Fairy Tale Humor for Ranier

DALLAS – The Richards Group here has devised fairy tales for beer-drinkers in the Pacific Northwest – the home turf of Seattle-based client Ranier Brewing Co. Richards’ first campaign for the new client tells stories such as ‘Goldilocks and the Three Beers’ and ‘Jack and the Six Pack’ in four TV and six radio spots. The spots, supported by outdoor and p-o-p, are scheduled to run throughout the year.
Copyright Adweek L.P. (1993)