Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
DALLAS – The Richards Group here has devised fairy tales for beer-drinkers in the Pacific Northwest – the home turf of Seattle-based client Ranier Brewing Co. Richards’ first campaign for the new client tells stories such as ‘Goldilocks and the Three Beers’ and ‘Jack and the Six Pack’ in four TV and six radio spots. The spots, supported by outdoor and p-o-p, are scheduled to run throughout the year.
Copyright Adweek L.P. (1993)
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in