Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The San Antonio-based H.E. Butt grocery chain hired the Richards Group here to develop its first concerted branding push after a review of Texas agencies.
The retailer also heard presentations from DDB Needham Dallas, McGarrah/Jessee in Austin, Texas, and other undisclosed contenders.
Richards principal Brad Todd said the agency is still discussing specifics of the initial assignments, which sources said will include broadcast and print image advertising.
“While we reviewed outstanding work from several agencies, we felt that The Richards Group demonstrated the strongest strategic and creative credentials and, at the same time, the best fit with our company’s culture,” said HEB group vice president of sales and advertising Suzanne Allford.
Allford did not return calls to discuss the specifics of Richards’ assignments.
HEB plans to keep media buying in-house and will continue working with other agencies on a project basis.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in