Richards Tops Pinehurst Tourney

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The Richards Group has defeated two other agencies to claim Pinehurst Co.’s $3 million consolidated account.
The Pinehurst, N.C.-based organization chose Richards in Dallas for a company-wide branding effort to promote its five golfing resorts.
“We as a company expect to grow and we are going to need the bench strength of a group like The Richards Group,” said Pinehurst senior vice president of marketing Gregg Anderson.
“The full benefits of working with them won’t be seen until the next fiscal year and from a creative standpoint not until the second quarter when most of our properties have their busiest season,” said Anderson.


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