Richards Sets Succession Plan

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Ending speculation about the future of his agency, Stan Rich ards has outlined a succession plan for The Richards Group. And in a unique arrangement to ensure the independence of the Dallas agency, Richards said he will donate his 100 percent ownership equity to an as-yet-undisclosed charity.

Richards, 68, who holds the titles principal and creative director, has named three senior creatives to a newly formed leadership council. One of the three, Richards said, will eventually take over management of the agency, most likely after his death.

“There



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