Richards Presents Niki With Nokia In Fashion Pages

Nokia last week launched print ads featuring model Niki Taylor through The Richards Group here, targeting fashion-conscious readers of magazines like Men’s Journal, Vogue and GQ.
Nokia’s ad buy in Men’s Journal’s annual “Essential Gear Guide” will appear in the publication’s December/January issue as a three-page section with a sweepstakes dubbed “Essential Gear for the Modern Man.” Stylish six-page ad inserts in the December issues of Vogue and GQ take on the look of a special editorial layout and represent the first purely fashion approach by a wireless telephone marketer.
Taylor is pictured wearing dresses in different colors to reflect the Nokia 5100 Series’ various faceplates that offer consumers a way to personalize their phone. –Tobi Elki