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Nokia last week launched print ads featuring model Niki Taylor through The Richards Group here, targeting fashion-conscious readers of magazines like Men’s Journal, Vogue and GQ.
Nokia’s ad buy in Men’s Journal’s annual “Essential Gear Guide” will appear in the publication’s December/January issue as a three-page section with a sweepstakes dubbed “Essential Gear for the Modern Man.” Stylish six-page ad inserts in the December issues of Vogue and GQ take on the look of a special editorial layout and represent the first purely fashion approach by a wireless telephone marketer.
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