Richards Nabs Mickey’s Malt Liquor





DALLAS – The Richards Group has picked up its third beer account from the G. Heileman Brewing Co. without a review. La Crosse, Wis.-based Heileman has assigned the estimated $3-4-million Mickey’s Malt Liquor account to Richards, after tapping the agency for the creative account of Lone Star Beer in June and Rainier in February.
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