Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
DALLAS–The Richards Group has dropped out of the running for the $25-30 million account of 7-Eleven.
A source said the move came after a discussion in which the client gave Richards a discouraging view of its winning chances. Normally the Dallas-based agency, which has handled projects for 7-Eleven, does not participate in reviews in which it is the incumbent.
Said Richards principal Brad Todd, “This was kind of different because we had a multiple-agency format in our relationship with 7-Eleven…but we netted out the same way.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in