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DALLAS Gander Mountain has awarded its broadcast creative and media account to The Richards Group, the agency said.
The Dallas shop contended in a review for the media portion with the outdoor retailer’s broadcast media incumbent, Cash Plus, a subsidiary of the Interpublic Group’s Campbell Mithun in Minneapolis, according to client vice president of marketing Jeff Bergmann.
There was no review for creative chores. Bergmann said Richards was chosen largely because of its retail experience and its relationship with Gander’s new CEO, Mark Baker, who had worked with the agency in the past when he was COO of Home Depot, a client of Richards.
“We
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