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Chemistry, experience and a passion for the cause led the American Legacy Foundation to award its $150-225 million account last week to Arnold Communications and Crispin Porter & Bogusky.
The other contenders were Messner Vetere Berger McNamee Schmet-terer/Euro RSCG with SFM Media, both in New York; and The Richards Group and Western Initiative Media in Dallas and Los Angeles, respectively.
The winning presentation was built around the word “Truth,” employed in the same way as a brand name.
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