Richards' Cow Talks Up Shamrock Farms

DALLAS The Richards Group is breaking its first ad campaign for Shamrock Farms, a client the agency won in a review last fall.

Shamrock Farms, one of the largest dairies in the Southwest, is based in Phoenix. The campaign that began Monday includes a series of new radio spots and outdoor boards that introduces and provides a voice for Roxie, Shamrock Farms’ spokescow who appears on all the packaging.

Sandy Kelly, director of marketing for Shamrock Farms, said the campaign “drives home the message that we are committed to providing our customers only the finest farm fresh products from our real dairy farm with 10,000 cows.”

Shamrock