Richards Clicks With N.J. Client

Click Here, the interactive affiliate of The Richards Group, has been assigned online marketing duties for American Standard Cos.
According to the Dallas shop, the business was awarded after a review that included two other undisclosed interactive agencies. Billings were undisclosed, and it was not clear at press time if there was an incumbent.
Richards has done creative work for the Piscataway, N.J.-based client’s residential air conditioning equipment since 1991 and was awarded advertising for its plumbing products division earlier this year.
Click Here is conducting market research and has been charged with simplifying American Standard’s Internet site. It will also design Web venues for the client’s various business units, including the plumbing products group. –Steve Krajewsk