Richards, 3 Others Contend for Marine Group

CHICAGO The Grow Boating Marketing Task Force, a consortium of three marine industry trade associations, has narrowed the review for its $10 million advertising account to four agencies, according to the client.

Competing for the business are Interpublic Group’s Carmichael Lynch in Minneapolis and Mullen in Wenham, Mass; Omnicom Group’s DDB in Chicago; and independent The Richards Group in Dallas.

The client said it received more than 100 responses to a request for proposal issued in May [Adweek Online, May 31]. A decision is expected by October.

“We were pleased with the overwhelming response to our initial RFP,” said Carl Blackwell, vp of marketing and communications for the National Marine Manufacturers Association in Chicago, one of the organizations that make up the GBMTF. “Many agencies showed a passion and enthusiasm for recreational boating, making it very difficult to narrow our list to four.”

Founded last October, the GBMTF also includes the Marine Retailers Association of America in Oak Park, Ill., and the Marina Operators Association of America in Washington, D.C.